Flouz

Flouz is a neobank designed to make responsible saving desirable for 18–25 year olds, without the austere tone of traditional banks or the usual leaf-and-tree eco clichés. The whole identity rests on transparency: a bank with nothing to hide, that shows it everywhere, down to its slogan. The fluid logo evokes water, the simplest metaphor for transparency, while the blue keeps the trust code of banking but pushes it further to break the institutional feel. The physical card is made of transparent recycled plastic, tinted according to the user's tier.